PENN Entertainment announced a partnership with Jackpot Digital to install the company’s dealerless Jackpot Blitz electronic poker tables at its Boomtown Casino Biloxi and Hollywood Casino Gulf Coast properties in Mississippi. The first deployment of Jackpot Digital’s technology at a PENN site will begin in the first quarter of 2026, expanding PENN’s digital gaming portfolio beyond traditional slot and table games.
The agreement marks a strategic move for PENN to enhance its omnichannel experience. By integrating dealerless poker tables, the operator can reduce labor costs associated with live dealers, increase hands per hour, and offer players additional betting options and mini‑games that are not possible with traditional tables. This aligns with industry trends toward automation and digital transformation in casino operations.
Jackpot Digital, which develops, markets, sells, and leases electronic table games, has been expanding its footprint in the U.S. land‑based casino market after securing a Mississippi gaming license. The partnership with PENN provides a high‑profile platform for the company’s flagship product and signals confidence in the dealerless model’s ability to attract and retain poker players in a competitive market.
PENN’s loyalty program, PENN Play, currently serves approximately 31 million members, with about 3.8 million active in the digital database. The new tables will be integrated with PENN Play, allowing players to earn and redeem points across physical and digital channels, thereby deepening engagement and cross‑selling opportunities.
The deployment is part of PENN’s broader strategy to blend its physical casino assets with its growing online sports‑betting platform, ESPN BET, and to create a seamless customer experience. By adding dealerless poker, PENN can capture a segment of players who prefer the speed and convenience of electronic tables while still offering the social atmosphere of a casino floor.
While the announcement did not include financial metrics, the move is expected to generate recurring revenue for Jackpot Digital through leasing and sales, and to improve PENN’s operating efficiency. The partnership also positions PENN to respond to labor shortages in the poker room industry and to capitalize on the growing demand for digital gaming experiences.
No market reaction data or analyst commentary was identified, but the deal is likely to be viewed positively by stakeholders interested in the digital transformation of casino gaming.
The partnership underscores the broader industry shift toward dealerless electronic table games, which offer casinos the ability to increase game speed, reduce operational costs, and provide interactive features that enhance player engagement.
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