Perfect Corp. (NYSE: PERF) has partnered with PHOENIX Pharma Italia to launch its Skincare Pro AI skin‑analysis platform in BENU parapharmacies across Milan. The deployment equips each store with a smart mirror that scans customers’ faces, delivers instant skin‑concern diagnostics, and recommends personalized products from a catalog of more than 200 major brands.
This marks the first time Perfect’s technology will be embedded in a pharmacy setting, adding a new retail channel that complements its existing mobile‑app and B2B SaaS businesses. By entering a trusted, high‑traffic environment, Perfect aims to broaden its consumer base, capture additional data to refine its AI models, and reinforce its competitive moat in AI‑driven beauty solutions.
Perfect’s recent financials underscore the strategic fit of the partnership. In the nine months ended September 30, 2025, total revenue rose 15.1% YoY to $X billion, with AI‑ and AR‑cloud solutions and subscription revenue up 15.4%. The pharmacy channel is expected to contribute incremental revenue beyond the pilot, aligning with the company’s growth trajectory and data‑driven strategy.
Founder and CEO Alice Chang said the collaboration “expands our retail innovation into a new environment where skincare advice plays a key role in the customer decision process. Our AI‑powered tools help consumers explore their skincare needs in an accessible, intuitive way, and support pharmacies in offering more personalized product guidance.” The quote highlights the partnership’s role in diversifying Perfect’s channel mix and deepening customer engagement.
Pharmacies are increasingly becoming destinations for skincare purchases, and the integration of AI technology can enhance the customer experience while generating valuable data for brands and Perfect alike. PHOENIX Pharma Italia plans to roll out the solution to additional stores and explore CRM integration, indicating a scalable partnership that could drive incremental revenue for Perfect beyond the initial pilot.
The partnership signals a strategic expansion into a new geographic and channel market, providing a modest but meaningful boost to Perfect’s growth prospects and reinforcing its position as a leader in AI‑driven beauty technology.
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