Perfect Corp’s AI‑powered virtual‑try‑on platform will now power Tom Ford Fashion’s luxury eyewear line, enabling customers to test sunglasses and prescription frames in real time across the brand’s U.S., Canadian, and European e‑commerce sites by year‑end. The integration delivers precise pupillary‑distance calculation and brand‑specific styling options, positioning Tom Ford as one of the first luxury labels to offer a fully integrated VTO experience.
Perfect Corp’s “Beautiful AI” platform underpins the new solution, extending the company’s technology beyond beauty into fashion accessories. The partnership follows Perfect Corp’s 2022 acquisition of WANNA, a 3‑D VTO provider for footwear, and signals a broader strategy to embed AI‑driven try‑on across multiple accessory categories.
The deal is expected to broaden Perfect Corp’s enterprise customer base and generate recurring revenue from a high‑profile, high‑margin brand. By reducing return rates and increasing conversion, the partnership should deepen customer engagement in the luxury eyewear segment and reinforce Perfect Corp’s position as a leading provider of immersive online shopping experiences.
The launch will be available on any standard web browser, allowing shoppers to experience the eyewear line without the need for specialized hardware. The partnership also offers Tom Ford a competitive edge in the digital transformation of luxury retail, where virtual try‑on is becoming a key differentiator for brands seeking to enhance online conversion and reduce post‑purchase returns.
With the VTO solution now in place, Perfect Corp is poised to capture a larger share of the growing virtual‑try‑on market, while Tom Ford gains a technology partner that can scale the experience across its global e‑commerce footprint.
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