Perion Network Ltd. announced on May 13, 2025, the acquisition of Greenbids, a cutting-edge AI platform, for $65 million. This acquisition is intended to accelerate Perion's market share expansion and growth in the digital advertising sector.
Greenbids specializes in creating custom algorithms for campaign-level optimization across 'walled garden' platforms such as YouTube, Facebook, and Instagram, as well as leading Demand-Side Platforms (DSPs) like Google DV360 and The Trade Desk. The transaction terms include $27.5 million in cash at closing, a $22.5 million cash earn-out over two years, and a $15 million retention package over three years.
This strategic acquisition strengthens Perion’s ability to deliver measurable business outcomes and significantly expands its total addressable market into lower-funnel performance opportunities. Greenbids' technology is focused on reducing waste in advertising budgets and increasing business outcomes.
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