Perion Network Ltd. announced on March 17, 2025, its adoption of Unified ID 2.0 (UID2), powered by The Trade Desk. This identifier is designed to enable advertisers to target audiences effectively across devices while maintaining user trust in a cookieless environment.
The integration of UID2 into Perion's solutions is a strategic enhancement that aligns with the company's Perion One strategy. It reinforces Perion's commitment to providing advanced, privacy-centric advertising capabilities.
This adoption is crucial for navigating the evolving digital advertising landscape, where traditional third-party cookies are being phased out. It allows Perion to continue delivering precise audience targeting and measurement for its clients.
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