Perion Network Ltd. announced on December 18, 2024, a collaboration with Experian to integrate Experian’s identity graph into Perion’s proprietary solutions. This integration is a strategic enhancement to Perion’s cross-channel and cross-device targeting and attribution capabilities.
The collaboration aims to improve digital advertising by providing advertisers with more personalized marketing strategies. This is expected to increase engagement and conversions across various devices and channels.
By boosting its ability to deliver advanced audience segmentation and measurement, Perion strengthens its competitive advantage in the evolving digital advertising landscape. This move complements Perion’s existing advertising solutions.
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