Perion Network Ltd. announced a strategic partnership with a360media, a multi-platform media company, on December 3, 2024. This collaboration involves the launch of Perion's new publisher-focused retail media offering.
The new solution has already been adopted by a360media, which operates premium brands such as Us Weekly, Life&Style, and InTouch. This offering is designed to enable premium publishers to effectively capitalize on retail media budgets.
The partnership aims to enhance the monetization capabilities for publishers within the rapidly expanding retail media landscape. This move strengthens Perion's position in a key growth vertical.
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