Perion Network Ltd. announced the launch of SODA (Supply Optimization & Demand Amplification) on September 11, 2025. SODA is an AI-powered suite of solutions for publishers, featuring a next-generation AI algorithm for Supply Path Optimization (SPO).
This new technology is designed to maximize efficiency and monetization across every ad impression. It aims to directly increase revenue for publishers while simultaneously reducing waste for advertisers.
The introduction of SODA strengthens Perion's technological edge in the digital advertising ecosystem. This AI-driven solution is expected to enhance the value proposition for both its supply-side and demand-side partners.
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