Perion Network Ltd. announced a strategic partnership with Albertsons Media Collective, the retail media arm of Albertsons Companies, Inc., on September 25, 2025. This collaboration provides advertisers with the ability to activate against Albertsons Cos.’s purchase-based first-party audiences.
Advertisers can access these valuable audiences across Perion's high-impact display and Digital Out-Of-Home (DOOH) formats. This partnership significantly enhances Perion's retail media offering and its ability to deliver targeted advertising.
The collaboration strengthens Albertsons' ongoing efforts to enhance its retail media capabilities and diversify in-store offerings. For Perion, it represents a major customer win and expands its access to rich first-party data, which is crucial for effective advertising in a privacy-centric landscape.
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