Perion Network Ltd. announced strategic partnerships with KT Corporation and NHN AD, two leading digital media and technology companies in South Korea, on August 4, 2025. This collaboration marks a significant expansion of Perion's programmatic Digital Out-of-Home (DOOH) footprint.
The partnerships strengthen Perion's presence in South Korea, identified as one of Asia's fastest-growing advertising markets. This move is expected to drive new advertising revenue by leveraging the local expertise of KT Corporation and NHN AD.
This market entry into a high-growth region aligns with Perion's strategy to expand its global reach and capitalize on emerging opportunities in digital advertising. The collaboration aims to enhance the delivery of programmatic DOOH solutions in the Korean market.
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