Perion Network Ltd. announced the global launch of its new solution, Anyplace TV, on November 26, 2024. This offering is designed to enhance advertisers' capabilities by extending the reach of their Connected TV (CTV) and other video campaigns to unique Digital Out-of-Home (DOOH) screens.
Anyplace TV leverages Perion's DOOH impression multiplier methodology via the Hivestack platform, aiming to streamline the advertiser experience across multiple channels. The solution enables advertisers to extend their one-to-one video reach into one-to-many DOOH environments.
CEO Tal Jacobson stated that this represents a significant step forward in evolving video advertising beyond single-channel strategies. The launch addresses the fragmentation in planning and activating video ads across diverse channels, offering a more integrated approach.
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