Cascade, Procter & Gamble's leading dishwasher detergent brand, launched its New & Improved Platinum Plus on March 10, 2025. The upgraded formula is designed to tackle today's toughest meal cleanups, removing up to 100% of food and delivering a virtually spot-free shine and dry.
The new ActionPacs feature a proprietary enzyme specifically developed to work on traditionally tough-to-clean food combinations, such as cheesy baked-on eggs and pan-seared meats. It also includes the grease-fighting power of Dawn, addressing top consumer concerns of stuck-on food, tough grease, and spotty dishes.
To support the launch, Cascade partnered with comedian Kenan Thompson for a new campaign, encouraging consumers to embrace cooking at home without fear of tedious cleanup. This innovation reinforces Cascade's commitment to evolving with consumer needs and maintaining its position as America's #1 recommended dishwasher detergent brand.
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