Native, a personal care brand under Procter & Gamble, launched a new limited-edition collection in collaboration with Dunkin' on January 2, 2025. The collection features donut-inspired scents across a range of products including deodorant, body wash, shampoo, conditioner, 2-in-1, and hand & body lotion.
This collaboration aims to bring a playful twist to personal care routines and is available exclusively at Nativecos.com and Walmart stores. The initiative highlights Native's strategy of creating unexpected, gourmand-inspired fragrances to attract consumers.
The launch expands Native's product portfolio and leverages brand partnerships to drive consumer interest and sales. This type of innovation and market-specific collaboration is key to maintaining competitive edge in the personal care segment.
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