Olay Body, a Procter & Gamble brand, teamed up with personalized styling leader Wantable to launch the 'Power Edit' collection on March 3, 2025. This limited-edition collection features the new Olay Super Serum Body Wash, designed to provide five visible skincare benefits including hydrating, firming, smoothing, brightening, and evening skin.
The new body wash incorporates a serum complex with ingredients like Niacinamide, Beta-hydroxy acid (BHA), Collagen Peptide, Vitamin C, and Vitamin E. This advanced formulation aims to deliver a superior skin transformation, addressing body skin insecurities that often impact fashion choices for women.
Available at major retailers nationwide for a suggested price of $12.99, this launch represents Olay's expansion into advanced body care with a focus on skincare science. The partnership with Wantable provides a unique marketing channel to empower women and drive product adoption.
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