Procter & Gamble is reportedly under informal antitrust scrutiny by European Union watchdogs, as reported on April 10, 2025. The probe concerns potential efforts by P&G to restrict the free movement of its products between EU countries, possibly to prevent sales at lower prices and carve up markets.
EU officials conducted inspections at premises of companies in the non-alcoholic drinks sector in March and also questioned an unnamed personal care company, now identified as P&G. Questionnaires have been sent to P&G, and evidence is being collected from competitors and customers.
While no formal allegations have been made against P&G, this investigation poses a potential legal and reputational risk. Any findings of anti-competitive practices could result in significant fines and mandated changes to P&G's European business operations, impacting its profitability and market strategy.
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