Swiffer, a Procter & Gamble brand, launched its new Sweep + Mop Deluxe on May 1, 2025, marking the biggest innovation to the original Sweeper in over 25 years. This two-in-one cleaning tool features a sturdier stick that collapses in half for easy storage in small spaces, addressing common consumer challenges with cleaning product clutter.
The Deluxe model boasts improved durability, a 360-degree swivel head that locks in place for targeted cleaning, and capabilities for both dry and wet cleaning. It is designed to effectively clean hard-to-reach areas like baseboards and under furniture when paired with new Heavy Duty Wet and Dry Cloths.
This innovation reflects P&G's commitment to evolving its core brands to meet consumer demands for compact and effective cleaning solutions. The Swiffer Sweep + Mop Deluxe is available at major retailers nationwide, aiming to elevate everyday cleaning experiences.
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