Tide, Procter & Gamble's leading laundry detergent brand, announced a partnership with Marvel Studios on January 8, 2025, for a 'Collateral Stains' campaign. This initiative coincides with the release of Marvel Studios’ 'Captain America: Brave New World' and highlights the launch of new Tide Ultra Oxi Boost Power PODS.
The campaign focuses on everyday people in the Marvel Cinematic Universe encountering stains from superhero action, demonstrating the powerful cleaning capabilities of the new PODS. Tide is also hosting an exclusive 5D 'Collateral Stains Screening' on February 13, 2025, to immerse fans in the experience.
This strategic marketing collaboration aims to connect with a broad audience and showcase the superior performance of Tide's latest innovation. The launch of Ultra Oxi Boost Power PODS reinforces Tide's commitment to delivering advanced cleaning solutions and maintaining market leadership.
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