Unstopables, a Procter & Gamble brand, announced the launch of its Unlimited Collection on July 8, 2025, a new line of in-wash laundry scent boosters. This collection aims to redefine laundry luxury by making fine fragrances accessible to a broader consumer base.
Inspired by prestige perfumes, the Unlimited Collection debuts with three elevated fragrances designed to offer bold, long-lasting aromas. These scents are crafted to stand apart from typical fresh offerings, providing a sophisticated aromatic journey for everyday laundry.
To celebrate the launch, Unstopables partnered with supermodel and entrepreneur Jasmine Tookes for a national ad campaign, 'Exclusively Available to Everyone, Everywhere and on Everything.' The collection is now available at Walmart, reinforcing Unstopables' leadership in the scent bead category through innovation.
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