Progressive Insurance announced a collaboration with DC and Warner Bros. for the upcoming DC Studios Superman film to highlight its in-app safety feature, Accident Response. This partnership aims to spotlight the feature's ability to assist drivers in critical moments.
As part of the campaign, Progressive will debut a life-sized, comic-inspired diorama at the film's world premiere, offering attendees a photo opportunity inspired by Action Comics #1. Progressive's characters, Flo and Jamie, will join cast member Isabela Merced to promote the feature.
The activation extends Progressive's broader marketing efforts, using a superhero theme to illustrate how Accident Response connects customers to emergency services, towing, and claim initiation with ease. This initiative is designed to enhance brand recognition and drive engagement with its digital tools.
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