Del Webb, the active‑adult brand of PulteGroup, opened its newest 16,800‑square‑foot clubhouse and amenity center, The Lake House, at the Kensington Ridge community in Milford, Michigan, on December 10, 2025. The facility sits on a 43‑acre lake and is designed to serve the 55‑plus demographic that Del Webb targets.
The Lake House features a state‑of‑the‑art fitness center, an indoor heated pool, a golf‑simulation room, and multipurpose craft rooms. A full‑time lifestyle director coordinates clubs and activities, creating a resort‑style living experience that Del Webb markets as a key differentiator for its communities.
Del Webb’s investment in the Lake House aligns with the company’s broader strategy to attract and retain 55‑plus buyers. Kevin Christofferson, president of PulteGroup’s Michigan division, said the new center “is the vibrant heart of Kensington Ridge, offering a perfect mix of function and fun.” The opening comes as PulteGroup’s Q3 2025 earnings showed a decline in net income and home‑sale revenue, yet the company beat earnings‑per‑share estimates, reflecting disciplined cost management amid a challenging housing market.
The addition of the Lake House is expected to boost resident satisfaction and support future home sales in the community, which began taking orders in summer 2023. By expanding its amenity portfolio, Del Webb strengthens its competitive moat in the active‑adult market and signals its commitment to delivering high‑quality lifestyle experiences.
Overall, the launch of The Lake House marks a significant milestone for Del Webb and underscores the brand’s focus on creating resort‑style communities that appeal to older adults seeking an active, social lifestyle.
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