PulteGroup Inc. introduced 'Del Webb Explore,' a new resort lifestyle-inspired brand designed for homebuyers of any generation, including Gen X buyers aged 45-60 in 2025. This brand extends Del Webb’s signature resort experience and amenities without the traditional 55-plus age restriction.
The launch addresses a demand from Gen X buyers seeking luxury, resort-style communities that accommodate varying ages and family needs. PulteGroup's research indicated that 40% of potential Del Webb buyers desired this active lifestyle without age limitations.
The first Del Webb Explore communities are planned for Southern California and the Tampa Bay Area, with sales for Del Webb Explore Palm Desert opening on February 15, 2025. This strategic move aims to capture a broader market segment and drive future growth.
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