Pinterest is rolling out 'where-to-buy' links to image ads for U.S. advertisers in the coming weeks, as announced on September 17, 2025. This new feature aims to enhance the shoppability of products directly from image advertisements.
The platform found that these links drove higher user engagement compared to other campaigns, indicating their effectiveness in prompting user action. This directly supports Pinterest's goal of becoming a leading shopping destination.
This initiative streamlines the path from inspiration to purchase, providing a more seamless experience for users and greater conversion potential for advertisers. It represents a tangible improvement in Pinterest's lower-funnel ad tools.
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