U.S. Treasury Secretary Scott Bessent announced on September 16, 2025, that a framework for a deal on TikTok had been reached during trade talks with China in Madrid. This agreement is expected to pave the way for a switch to U.S. ownership for the social media platform.
This development could reduce regulatory uncertainty surrounding TikTok's operations in the U.S., potentially altering the competitive landscape for other social media and advertising platforms. Further details are anticipated following a meeting between U.S. President Donald Trump and Chinese Premier Xi Jinping.
For Pinterest, a resolution regarding TikTok's ownership could stabilize or shift advertising budgets within the digital ad market. This might present new opportunities or challenges depending on the final terms of the deal.
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