Playboy, Inc. announced on August 4, 2025, the launch of 'The Great Playmate Search,' a global digital casting call to identify the 2026 Playmate of the Month and inside cover star for the relaunched Playboy magazine. This initiative marks the return of a celebrated Playboy tradition with a modern, fan-engaged competition.
Aspiring creators can register at Playboy.com for eight weeks, followed by fan voting beginning October 1st, which will include both free and additional paid voting options to boost contestant visibility. The competition will culminate in a Judges' Round featuring notable legacy Playmates.
Two winners will be selected, receiving cash prizes of $25,000 and $15,000, professional photoshoots, a year of Honey Birdette lingerie, modeling opportunities with Playboy partners, and royalties from a personal signature PSD collection. This initiative aims to build brand awareness, attract new talent, and create new revenue streams through fan engagement and related products.
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