PLBY Group, Inc. announced on February 14, 2025, the appointment of Gyorgy Gattyan to its Board of Directors. Mr. Gattyan controls Byborg Enterprises S.A., which is a key strategic partner with a long-term license agreement and a $22.35 million investment in PLBY Group.
Mr. Gattyan brings over 10 years of experience as an entrepreneur and digital technology executive, having founded Docler Holding S.a.r.l., the parent company of Byborg. His expertise is expected to be valuable as Playboy continues its digital-focused, asset-light business model.
The Board was expanded from five to seven directors in connection with Mr. Gattyan's appointment, with one vacant seat remaining to be filled by a new independent director. This move strengthens the strategic alignment between PLBY Group and its significant partner, Byborg.
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