Playtika announced a partnership with the NFL that will bring NFL‑themed collectibles, team‑based challenges, and a 13‑week sweepstakes to its World Series of Poker (WSOP) app. The sweepstakes will conclude on February 8 2026.
The collaboration marks WSOP’s first foray into sports entertainment, expanding the game’s content beyond poker and tapping into the NFL’s large, engaged fan base. By offering themed collectibles and team challenges, Playtika aims to boost player engagement and in‑app purchase activity during the NFL season.
Playtika’s Q3 2025 results showed revenue of $674.6 million, up 8.7 % year‑over‑year, and a record $209.3 million in direct‑to‑consumer revenue, up 20 % from the prior year. The company’s average daily paying users reached 354,000, a 17.6 % increase, while average daily active users fell 6.8 % sequentially. The NFL partnership is expected to help reverse the DAU decline and support the company’s focus on deepening player relationships.
CEO Robert Antokol said the partnership “deepens player relationships and expands the DTC mix,” while CFO Craig Abrahams noted that the growing DTC mix protects margins. The partnership is described as a modest incremental revenue opportunity, but it aligns with Playtika’s strategy to diversify its content portfolio and capture new audiences.
The 13‑week sweepstakes will reward players with NFL prizes, providing an additional incentive for engagement during the NFL season.
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