Palantir Technologies, TWG AI, and NVIDIA have entered a partnership with Teton Ridge, the owner of the Cowboy Channel and other western sports media assets, to deploy Palantir’s Artificial Intelligence Platform (AIP) and NVIDIA’s GPU and software stack at rodeo events.
The collaboration will use NVIDIA’s Holoscan platform and RTX PRO 6000 Blackwell Server Edition GPUs to process video and sensor data at the edge, feeding Palantir’s AIP with real‑time computer‑vision analytics. The system will provide instant performance metrics for riders, judges, and broadcasters—such as lap‑time comparisons, animal gait analysis, and instant replay cues—allowing judges to make more accurate calls and broadcasters to deliver richer commentary.
Teton Ridge has been collecting and refining rodeo data for the past year, building a library of rider profiles, animal performance metrics, and event outcomes. This historical dataset feeds Palantir’s machine‑learning models, enabling the platform to predict outcomes and surface actionable insights during live events.
Palantir’s Q3 2025 results showed revenue of $1.181 billion, up 63% year‑over‑year, and an adjusted operating margin of 51%. The company raised its full‑year 2025 revenue guidance to a midpoint of $4.398 billion, reflecting confidence in continued demand for its AIP across government, commercial, and now sports markets.
By entering the sports‑entertainment arena, Palantir demonstrates the versatility of its ontology‑based platform and positions itself to capture a new revenue stream. The partnership also signals a broader strategy to deploy edge AI in high‑stakes live events, potentially opening doors to other sports leagues and entertainment venues.
Shawn Colo, Executive Chairman of Teton Ridge, said the collaboration will "elevate athlete performance, drive operational efficiency, and create compelling new content for fans." Justin Boitano of NVIDIA added that the partnership will "unlock real‑time insights 10× faster," while Palantir’s Chief Revenue Officer Ryan Taylor noted the move would "advance the integrity, transparency, and accuracy of the sport for athletes and fans alike."
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