On October 2, 2025, Philip Morris International’s U.S. businesses announced a $37 million investment in their Wilson, North Carolina manufacturing facility. The capital allocation will add a production line for TEREA, the consumable for the IQOS ILUMA heat‑not‑burn system, and will increase the plant’s overall output capacity.
The expansion is a key component of PMI’s "Invested in America" platform, which aims to boost U.S. manufacturing and innovation capacity. By adding the TEREA line, the company will be able to meet growing demand for IQOS ILUMA consumables, supporting the broader rollout of its flagship smoke‑free product in the United States.
This investment underscores PMI’s continued commitment to its smoke‑free transformation strategy. Expanding U.S. production capacity not only strengthens the company’s supply chain resilience but also positions PMI to accelerate the availability of its heat‑not‑burn products, reinforcing its competitive advantage in the evolving nicotine market.
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