PNC Bank announced on October 6, 2025, that its consumer brokerage business, PNC Investments, will be renamed and rebranded as PNC Wealth Management. The new name will be fully implemented in the coming weeks and months.
This rebranding reflects the firm's growth, expanded capabilities, and commitment to delivering holistic financial solutions to clients. PNC's consumer brokerage business is one of the largest bank broker-dealers in the U.S., managing over $92 billion in client assets.
The new name is intended to convey a broader focus on financial planning, investing, and insurance needs, serving clients from first-time investors to affluent individuals. This strategic shift aims to position the business for enhanced service and growth in the evolving wealth management landscape.
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