AMMO, Inc. announced on April 18, 2025, the completion of the sale of its ammunition manufacturing assets to Olin Winchester, LLC. This transaction marks a pivotal milestone in AMMO’s transformation into a high-margin, tech-enabled e-commerce company, with GunBroker.com as its core business.
The divestiture included the 185,000-square-foot manufacturing and ballistic testing facility in Manitowoc, Wisconsin. The company plans to focus resources on scaling its digital platform, improving user experience, and unlocking additional value for shareholders.
In conjunction with the sale, AMMO is initiating a formal rebranding process, including a corporate name change to Outdoor Holding Company. This new identity is intended to better reflect its e-commerce focus and broader vision within the outdoor lifestyle and sporting goods sectors.
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