PPG announced the launch of its annual color report by its Automotive OEM Coatings global color styling team, providing insights and inspiration for automotive color trends. The report features 'Purple Basil' as the PPG 2025 Color of the Year, also known as Amethyst Shadow and Acai Berry in certain European markets.
Purple Basil is described as a sophisticated and elegant color that works well in both traditional and edgier designs, embodying a kinetic energy from its blue and red qualities. It is part of PPG's 2025 'Kinetic' global color theme, which includes four distinct color palettes and 40 paired hues.
The report and accompanying color show are presented to customers to offer guidance on consumer preferences, societal trends, and automotive color styling directions. PPG's global team of color stylists and chemists design palettes that satisfy the evolving color and style demands of consumers, reinforcing the company's leadership in automotive coatings.
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