PPG announced a strategic partnership with SARO/Siccardi, Italy's largest distributor of powder coatings, to enhance its distribution network in the Italian market. This collaboration aims to broaden customer access to PPG's high-quality powder coating products and services.
The partnership leverages PPG’s global leadership in powder coating technologies with SARO/Siccardi’s market knowledge and strong local presence. This is expected to accelerate powder growth for PPG by providing customers with optimal product protection and an efficient buying experience.
PPG and SARO/Siccardi will work closely with customers to understand their unique requirements, offering tailored solutions, technical support, and competitive pricing. This initiative is part of PPG's broader focus since 2019 to grow its powder coating business through strategic partnerships, R&D investments, and capacity expansions to meet rising demand for sustainable manufacturing solutions.
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