On October 15, 2025, Porch Group (NASDAQ: PRCH) announced the latest expansion of its Home Factors property intelligence platform. The update introduces several new attributes—electrical panel and sub‑panel location, roof life stage segmentation, and updated plumbing material indicators—designed to enhance underwriting precision and deepen visibility into structural risk.
These additions bring Home Factors closer to its goal of offering over 100 property attributes, covering approximately 90% of U.S. homes. By providing interior and exterior condition data, the platform helps carriers improve underwriting, pricing, and risk selection, supporting stronger risk models and more accurate decisioning for homeowners insurance.
Matt Ehrlichman, Founder, Chairman and CEO of Porch Group, said, "These new Home Factors continue our momentum in transforming how carriers assess risk. We’re building a platform that delivers measurable ROI today while setting a new standard for property intelligence in the years ahead." The expansion underscores Porch’s strategy of leveraging proprietary data to drive profitability in its fee‑based insurance model.
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