Porch Group announced on July 23, 2025, that its Home Factors property intelligence platform generated an outstanding 1,054% return on investment (ROI) for a regional home improvement brand. This was achieved through a marketing campaign leveraging Home Factors' audience segments.
The platform was utilized to identify properties likely in need of exterior upgrades, specifically focusing on homes showing signs of potential window or roof repair needs. Home Factors' audience segments significantly outperformed traditional targeting methods, delivering results over 600% higher.
This success validates the commercial viability and monetization potential of Home Factors data beyond its primary use in insurance underwriting. It demonstrates the platform's ability to connect brands with homeowners who have an urgent need for services, driving effective and targeted marketing strategies.
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