United Parks & Resorts has announced a new coast‑to‑coast live‑music series that will run through the spring and summer of 2026 at its SeaWorld parks. The concerts are included with regular admission and are fully accessible to annual pass holders, creating a seamless entertainment experience for guests who visit Orlando, San Diego, or San Antonio.
The lineup blends nostalgic favorites with contemporary acts, featuring Flo Rida, Boyz II Men, The Beach Boys, Fitz and the Tantrums, and Gene Simmons, among others. Performances will take place at SeaWorld Orlando’s Bayside Stadium, SeaWorld San Diego’s Bayside Amphitheater, and the Seven Seas Food Festival venue in San Antonio, with a schedule that spans the full season and includes multiple shows at each location.
United Parks’ strategy is to boost per‑guest spend and encourage repeat visits by bundling high‑profile concerts with park admission. The initiative also positions SeaWorld as a value‑priced alternative to Universal’s upcoming Epic Universe, targeting families that seek a broader entertainment package without the premium price tag.
"Live music continues to be one of the most engaging experiences we offer our guests," said CEO Marc Swanson. He added that the series is part of a broader push to invest in new attractions, immersive experiences, and hotel development, all aimed at extending guest stays and increasing ancillary revenue.
The launch comes at a time when the Orlando market is expanding, and SeaWorld’s focus on live entertainment is expected to differentiate it from competitors. By offering a cross‑park entertainment corridor, the company aims to capture a share of the growing theme‑park audience and strengthen its competitive position in a crowded market.
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