Primo Brands Corporation announced today that its portfolio of regional spring water and national purified water brands has been designated as the Official Water of Major League Baseball (MLB). This partnership includes prominent brands such as Arrowhead Spring Water, Deer Park Spring Water, Ice Mountain Spring Water, Ozarka Spring Water, and Pure Life. The collaboration aims to promote healthy hydration throughout the baseball season.
The 360-degree campaign will feature MLB superstars Fernando Tatis Jr., Elly de la Cruz, Yordan Alvarez, and Austin Riley, who will partner with the water brands to advocate for healthy hydration. The initiative will include exclusive content, local activations, and community give-back moments, extending from Opening Day through the All-Star Game, Postseason, and World Series.
This strategic sponsorship provides Primo Brands with significant exposure across a broad consumer base, leveraging the deep community roots of its brands and the popularity of baseball. The integrated campaign is designed to connect with fans and highlight the company's commitment to healthy hydration and community engagement.
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