Primo Brands Corporation today announced the launch of its new Splash Refresher™ 'Besties' campaign, featuring actresses Anna Kendrick and Rebel Wilson. This campaign celebrates the introduction of Splash Refresher™ Sparkling Beverage, a new line of lightly sweet, bold, bubbly hydration products with zero sugar and full flavor. The initiative aims to bring sparkle to hydration through a celebrity-led marketing effort.
The new Splash Refresher™ line expands Primo Brands' diverse portfolio, catering to evolving consumer preferences for healthier and flavorful beverage options. The campaign leverages the comedic duo's real-life friendship to connect with consumers and highlight the brand's appeal. This product launch represents an effort to innovate within the healthy hydration market.
The introduction of Splash Refresher™ is part of Primo Brands' strategy to offer a broad range of products across various formats and price points. This new line, supported by a high-profile marketing campaign, is designed to capture market share in the competitive sparkling beverage segment and drive organic growth.
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