The Minnesota Wild announced on May 1, 2025, a partnership with Priority Sports, a unit of Priority Technology Holdings. This collaboration aims to enhance the team’s ticketing operations with seamless payment processing and scalable financial technology. Priority Sports has been handling transactions for the Wild’s ticket sales since March.
Priority CEO Tom Priore stated that the launch of Priority Sports is a strategic expansion of the company's mission to simplify and optimize commerce for every business. The technology improves the fan experience and unlocks savings and new revenue opportunities for the Wild. This partnership showcases Priority's embedded finance capabilities.
Mitch Helgerson, Chief Revenue Officer for the Minnesota Wild, noted that Priority delivered a clear, data-driven solution for complex pricing and limited flexibility in ticketing payments. The Wild is also assessing the use of Priority’s Passport platform to complement its ticket processing service. Passport enables faster access to funds through instant settlement and improved cash utilization.
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