Priority Technology Holdings, Inc. announced on January 24, 2025, the acquisition of Rollfi, a payroll and benefits software provider. Rollfi offers white-label solutions and APIs, enabling financial service providers to integrate payroll and benefits into their offerings. This acquisition expands Priority's unified commerce engine.
Priority CEO Tom Priore stated that this acquisition unites Priority’s financial infrastructure with Rollfi’s solutions. This integration aims to deliver greater value to customers by enabling new routes to accelerate cash flow and optimize working capital. Rollfi's founder, Kirubha Perumalsamy, noted that joining forces amplifies Rollfi's mission.
The acquisition positions Priority to drive greater innovation and help partners unlock meaningful growth opportunities for their customers. Rollfi's infrastructure allows businesses to unlock new revenue streams, increase customer retention, and access valuable payroll data insights. This strategic move enhances Priority's comprehensive financial toolset.
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