Priority Technology Holdings announced on October 3, 2024, that its Plastiq bill pay solution is removing all subscription tiers. This strategic change makes all features of the platform completely free to use for all businesses. The move aims to simplify and enhance accessibility for users.
This initiative is expected to broaden the appeal of Plastiq, potentially increasing its user base. By eliminating subscription barriers, Priority seeks to drive greater adoption of its bill payment services. The company's robust financial infrastructure supports this expanded offering.
The decision positions Plastiq to deliver greater value to customers by enabling new routes to accelerate cash flow and optimize working capital. This strategic adjustment underscores Priority's focus on streamlining financial operations. It also aims to unlock revenue opportunities for businesses.
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