Priority Technology Holdings, Inc. announced on June 23, 2025, that its Board of Directors approved a new $40 million share repurchase program. This authorization allows the company to repurchase its outstanding common stock. The program reflects confidence in Priority's robust business fundamentals.
CEO Tom Priore stated that share repurchases represent an effective capital allocation tool to enhance shareholder value. This is while maintaining financial flexibility to invest in strategic growth initiatives. The company continues to execute on its unified commerce strategy across its SMB, B2B, and Enterprise segments.
The timing, manner, and total amount of repurchases will be determined by management based on market conditions, stock price, business performance, and alternative investment opportunities. Repurchases will comply with Rule 10b-18 of the Securities Exchange Act of 1934 and other applicable regulations. This move signals management's belief in the company's long-term growth potential.
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