Priority Technology Holdings, Inc. announced on August 19, 2025, the successful closing of the acquisition of certain assets of Boom Commerce. This acquisition includes Boom's revenue agreements and customer relationships. Boom's leadership team, Sabin Burrell and John Hynes, will join Priority.
The acquisition of Boom is expected to provide approximately $5 million of incremental revenue in 2025. It is also projected to deliver an adjusted EBITDA benefit of almost $6 million due to a reduction in cost of sales from lower third-party residuals. This move strengthens Priority's direct sales channel and product sales initiative.
Concurrently, Priority secured a new $50 million delayed draw term loan facility with Värde Partners. This facility will finance the purchase of eligible residual and loan receivables, supporting Priority’s expansion into alternative financing solutions. CFO Tim O'Leary noted this securitization-style credit facility is unique for this asset class and enhances Priority's ability to support its reseller base.
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