Paramount Skydance announced a $7.7 billion agreement with TKO Group Holdings, securing exclusive media rights to all Ultimate Fighting Championship (UFC) events in the U.S. This deal positions Paramount+ as a major player in live sports streaming.
Under the agreement, all UFC numbered events and fight nights will be streamed live on Paramount+, with select events also simulcast on the CBS network. This eliminates the pay-per-view model for UFC events on Paramount+.
This acquisition is a significant competitive advantage, providing year-round, high-engagement content expected to drive substantial subscriber growth and reduce churn for Paramount+. The company also intends to explore acquiring UFC rights outside the U.S. in the future.
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