On September 29, 2025, Paramount Skydance Corporation (NASDAQ: PSKY) and TKO Group Holdings, Inc. announced a long‑term media rights agreement that makes Paramount+ the exclusive home of Zuffa Boxing throughout the United States, Canada, and Latin America. The deal, signed today, positions Paramount+ as the sole streaming destination for all Zuffa Boxing events, with the potential for select cards to simulcast on CBS.
The agreement will take effect in January 2026, when Paramount will begin distributing a full slate of Zuffa Boxing events, starting with 12 action‑packed cards. The parties plan to expand the number of events in subsequent years, and the contract includes provisions for additional content and cross‑promotion across Paramount’s broader platform portfolio.
For Paramount Skydance, the deal represents a significant expansion of its live‑sports portfolio, a key driver of subscriber growth and advertising revenue. By adding a new, high‑profile combat‑sports brand to its streaming lineup, PSKY strengthens its competitive position against other streaming services that rely heavily on live sports to attract and retain viewers.
Zuffa Boxing is a joint venture between TKO Group Holdings and Saudi‑based Sela, with leadership from UFC President and CEO Dana White and WWE President Nick Khan. The partnership underscores Paramount’s strategy to deliver premium, year‑round live events that can boost subscriber engagement and create new revenue streams for the company.
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