PayPal announced today that it is partnering with Rokt, a leading e‑commerce technology company, to power post‑purchase advertisements on its platform. The integration will place targeted ads on PayPal and Venmo "Thank You" pages as well as on merchant confirmation pages accessed through Honey.
Rokt specializes in using machine learning and artificial intelligence to make transactions more relevant to each customer. By leveraging Rokt’s AI‑driven ad platform, PayPal can deliver highly personalized advertisements immediately after a transaction, potentially creating a new revenue stream and enhancing the post‑transaction experience for users.
The partnership expands PayPal’s monetization beyond traditional transaction fees, tapping into the growing digital advertising market. By integrating Rokt’s technology, PayPal can increase engagement and revenue from merchants and advertisers, supporting its broader strategy to become a comprehensive commerce platform.
The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.