QuinStreet, Inc. closed its acquisition of HomeBuddy on January 5 2026 for a total consideration of $190 million, consisting of $115 million in cash at closing and an additional $75 million in earn‑outs payable over four years, subject to closing adjustments.
The deal adds HomeBuddy’s exclusive, high‑intent homeowner inquiries, complementary products, media, and client relationships to QuinStreet’s Modernize Home Services platform. By integrating HomeBuddy, QuinStreet gains a larger share of the high‑margin home‑services market and strengthens its proprietary media capabilities, positioning the company to accelerate growth in a sector that has seen steady demand and rising consumer spending.
Financially, management projects the acquisition to be accretive to adjusted EBITDA, adding $30 million or more in the first twelve months. The accretion comes from HomeBuddy’s high‑margin lead generation model, the ability to cross‑sell media and product offerings, and expected cost synergies as the two companies consolidate operations and technology platforms.
QuinStreet’s recent performance underscores the strategic fit. Q1 FY2025 revenue reached $279.2 million, up 125 % year‑over‑year, while Q2 FY2025 revenue was $282.6 million, up 130 % YoY. Auto Insurance remains the largest contributor to revenue growth, but the Home Services segment has shown consistent expansion. The acquisition aligns with QuinStreet’s 10 % EBITDA target and its broader strategy to shift toward higher‑margin products while maintaining double‑digit revenue growth.
CEO Doug Valenti has highlighted that the HomeBuddy acquisition will accelerate growth in the high‑margin home‑services segment and support the company’s strategic pivot toward performance‑based marketing. The addition of exclusive, high‑intent leads and media assets is expected to enhance QuinStreet’s competitive position and provide a platform for future expansion in the digital marketplace.
The transaction strengthens QuinStreet’s competitive position, expands its digital marketplace, and enhances its proprietary media capabilities, positioning the company for continued growth in a high‑margin segment that has benefited from rising consumer spending on home improvement.
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