QuinStreet, Inc. (NASDAQ: QNST) entered into a definitive agreement on November 30, 2025 to acquire HomeBuddy, a digital marketplace that connects homeowners with home‑services professionals. The transaction values HomeBuddy at $115 million in cash at closing and an additional $75 million in earn‑outs payable over four years, for a total consideration of $190 million. QuinStreet will finance part of the purchase with a new credit facility and expects the deal to close in early 2026.
The acquisition will be folded into QuinStreet’s Modernize Home Services platform, which the company acquired in July 2020 for $67.5 million. By adding HomeBuddy’s exclusive, high‑intent lead generation capabilities, QuinStreet aims to broaden its reach to contractors and expand the addressable market within the home‑services vertical. The integration is expected to accelerate demand for QuinStreet’s performance‑marketing services and deepen its data and analytics offering for service professionals.
HomeBuddy generated approximately $141 million in revenue during the 12 months ended September 30, 2025, and its addition is projected to contribute $30 million or more in adjusted EBITDA within the first year after closing. QuinStreet’s own recent results show a steady rise in revenue—$269.8 million in Q3 FY25, $262.1 million in Q4 FY25, and $285.9 million in Q1 FY26—alongside adjusted EBITDA of $19.4 million, $22.1 million, and $20.5 million, respectively. The HomeBuddy acquisition therefore represents a significant growth lever that could lift QuinStreet’s top line and profitability beyond its current trajectory.
Tim Stevens, COO of QuinStreet, said the deal aligns closely with the company’s performance‑focused marketing platform, stating that “HomeBuddy’s demand‑generation capabilities strengthen the combined platform’s overall capacity and potential for at‑scale growth.” Nikolai von Loeper, CEO of HomeBuddy, added that the partnership “combines complementary capabilities to expand access to high‑quality opportunities across more channels for home‑services professionals.”
Investors reacted positively to the announcement, with analysts noting the strategic fit and the expected accretion to revenue and adjusted EBITDA. The deal is viewed as a key step in consolidating QuinStreet’s position in the home‑services market, where the company already operates a robust platform and is poised to capture additional share of the growing consumer spending on home improvement.
With the transaction set to close in early 2026, QuinStreet will be better positioned to deliver scalable, data‑driven solutions to contractors while expanding its revenue base. The $190 million purchase, financed in part by new debt, underscores the company’s confidence in the long‑term growth prospects of the home‑services sector and its ability to generate incremental earnings through strategic acquisitions.
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