On October 9, 2025, Quad/Graphics announced the rollout of natural‑language prompting capabilities for its proprietary Audience Builder platform, powered by Snowflake’s Cortex AI. The new feature allows marketers to create sophisticated audience segments using conversational commands, eliminating the need for complex queries and reducing the technical barrier to entry.
The AI chat prompt interprets user prompts, analyzes stored audience attributes, and enriches results with external demographic data. By leveraging Snowflake’s Cortex AI, the system speeds up audience creation and delivers more precise targeting, unlocking Quad’s data stack of billions of household data points that cover 92% of U.S. households.
This launch enhances Quad’s MX Solutions Suite by providing a faster, more user‑friendly way to target audiences across online and offline channels. It strengthens Quad’s competitive position in the marketing experience market and supports its strategy to deliver higher‑margin, data‑driven services to clients.
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