ServiceNow has announced a strategic partnership with Ferrari to enhance the performance of its Hypercar team and optimize real-time race operations. This collaboration positions ServiceNow as the Official Partner of the Ferrari Hypercar team.
Under the agreement, ServiceNow's AI Platform will be utilized to power Ferrari's global operations, providing critical support for real-time race management. The platform aims to connect employees, dealers, suppliers, and various operational platforms for improved efficiency.
This technological integration is expected to streamline complex race-day decisions and back-end processes, potentially leading to competitive advantages on the track. The partnership highlights Ferrari's commitment to leveraging advanced technology for both its racing endeavors and broader operational excellence.
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