AdOmni, an AI-powered video-everywhere advertising platform, and LiveRamp announced a strategic partnership to enhance targeting and attribution across CTV, OLV, and DOOH channels. This collaboration aims to address the historical difficulty marketers have faced in measuring the business impact of these high-reach channels.
The partnership leverages the first-party data connectivity powered by the LiveRamp Clean Room, enabling AdOmni to provide cross-media measurement insights. Marketers can now plan, activate, and optimize campaigns across CTV, OLV, and DOOH with the same precision typically associated with search and social advertising.
This integration allows for unified, deduplicated reporting and real-time insights, enabling marketers to analyze reach, frequency, and conversions across all screens using their first-party data responsibly within a secure clean room. The Hershey Company is already exploring these new capabilities, highlighting the immediate value for brands.
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